Carolina Marin is not feeling the pressure despite coming into the Total BWF World Championships as a two-time defending champion in the women’s singles.
The 24-year-old Spaniard won world titles in both 2014 and 2015, before adding the Olympic crown to her badminton CV last year.
Marin comes into the tournament as only the number three seed, but has not lost a World Championship or Olympic women’s singles match since 2013.
Japan’s Akane Yamaguchi is the women’s top seed, but Marin is not letting that faze her ahead of her title defence, in Glasgow.
I don’t feel any pressure from my past results,” she said. “I tend to reset the list of titles to start from scratch.
“Therefore my goal is to win the World Championships, and I feel as eager as the first time.
“I’m really excited. We have been working harder than ever before in all aspects of the training. I really feel ready for this tournament.
“Although there is nothing 100% sure in badminton, and I believe that women’s singles is a very competitive draw I feel as confident as 2014, 2015 and the Olympics.
“Every training session I picture myself on top of the podium to stay focused. That has helped a great deal because I have followed the most demanding programme of my entire life.”
But despite her ambitions, and remarkable record at the top level of women’s badminton in recent years, Marin does not necessarily see herself as the one to beat.
As third seed she has been given a bye into the second round, where she will face either Russia’s Natalia Perminova, or Yip Pui Yin, of Hong Kong, and does not mind who she faces.
“Honestly I don't. I haven't won any title this year yet, besides the European Championships, therefore there are others to be beaten,” she added.
“However I do not mind that much who I face, rather I focus on the title itself. If I am to get it, I must beat them all.
There were some ups and downs this season. Recovering from Rio has not been easy and there are other players who found a good shape earlier in the season.
“But in spite of that, I honestly believe that from the whole season I only failed to win two matches, the rest of the matches I lost could have gone either way. I think that for a post-Olympic year it is ok.”
The TOTAL BWF World Championships 2017 will be staged at Glasgow’s Emirates Arena from 21-27 August.
It is being delivered by BADMINTONscotland in partnership with Glasgow Life and Glasgow City Council and with funding support from EventScotland and The National Lottery through UK Sport.
Tickets available at www.glasgow2017.com/tickets